Event Marketing
Signage
Besides housing thousands of works of art, the IMA hosts a number of events that range from floral shows, concerts, movie showings, fashion shows, drawing rallies, theatrical troupes, and much more. Based on the marketing descriptions, the visual design team selected the images that we thought best exemplified the event. Other design and typographic decisions reflected the overall feeling of the event that we were attempting to portray. These were displayed throughout the museum on LCD screens.
